The accounts that bought once,
then went quiet
Madara reads your CRM, writes to every dormant account in its own language, reads what comes back, and hands your rep only the ones worth a phone call. We build it and we run it. You do not log into anything.
Organisations with a CRM full of accounts that bought before and have not been contacted in a year. Forest management associations and timber buyers are where it runs today.
A contact list with a purchase history, and one person who can take a call when a hot account comes back. That is the whole requirement on your side.
A cold list you bought. Madara works accounts that already know you. Without a prior relationship the reply rates below do not transfer, and we will tell you so.
How it
works
Four steps. You are involved in the first and the last, and not in between. Setup runs two to four weeks depending on how clean the CRM is.
We read the CRM
Who bought, what, when, and who has gone quiet since. You get the dormant count and what it is worth before anything is sent.
We write the sequences
In the language each contact actually uses, referencing what they bought. You approve the messages before a single one goes out.
It runs twice a day
Outreach and follow-up, on a schedule. Every reply is read and sorted into one of ten categories on the content of the reply, not on keywords.
Your rep gets the live ones
Only accounts that asked for a call, asked about price, or asked a real question reach a person. Everything else is logged and left alone.
What it has
done so far
Live on a reference account in Latvia since June 2026, and now running in Finnish forestry. These are engagement figures. We will not dress them up as revenue.
What it
costs
A salesperson on base plus commission, structured the same way. We put a number on it once we have seen the size and state of your list.
A one-time setup fee
Covers reading the CRM, writing and translating the sequences, and getting it running. Fixed and agreed before we start.
A lean monthly base
Keeps it running, monitored and fixed when it breaks, with a report every month. Deliberately low, because most of what we make should come from the next line.
Commission on what it brings in
A share of revenue we can attribute to accounts Madara actually contacted. If it brings you nothing, it costs you the base and nothing more.
The 30-day base refund
If the first month does not clear the return threshold we agree up front, we refund the monthly base. The threshold goes in writing before you sign.
Exact figures depend on list size and language count, and we quote them on the call rather than guessing here.
How many of your accounts have gone quiet?
Thirty minutes, free. We look at the list together and tell you what is realistically recoverable from it. If the answer is not much, that is what we will say.