KlyiroLive6,183 contacts worked since June 2026
Your next deal is already in your CRM
Tomass Bāliņš, co-founder, walks through Madara on the live reference account.
See it run on a live account, in 20 minutes
Free. We open Madara, not your CRM.
Where those rates come from
One reference account, live since 11 June 2026. Read out of the production database on 6 October 2026. Every figure is engagement and pipeline the system produced itself.
Messages delivered to a real dormant contact
Replies read and classified · 19.1%
Qualified and handed to a rep · 4.4%
5,002
still inside the follow-up cycle, and counted against every rate above anyway. The real rates can only go up.
0.45%
asked to stop: 28 people out of 6,183, or one in 221.
30 min
median time to a reply. 738 of 1,181 came back inside the hour.
Vilhelms Purvītis, Winter, c. 1910
Those figures came off one account we run. On the call we open the system behind them, and you can push on anything on this page.
Who it is for
Any business with a long list of people who bought or asked before, and deals worth a phone call. These are the teams we talk to most:
- Land and estate agents
- Development land firms
- Forest owner associations and timber buyers
- Equipment and machinery dealers
- B2B wholesalers and distributors
- Property and asset managers
Not on the list? If you have 1,000+ past customers and a sales team too small to call them all, it fits.
What your company gets
The system, installed on your CRM and adapted to how your team sells, and us running it after that.
Your real dormant count
Week one, before anything sends: how many accounts have gone quiet and what they are worth. If the number is too small to work, we stop there.
The sequences, in your voice
Written per segment and stage, in the language each contact uses, referencing what they bought. You approve every one and set the rules it may never break.
Built for a cycle measured in months
The message depends on where an account sits in your pipeline and how long it has sat there. Accounts too fresh to reopen are left alone, and a “not now” comes back round when its reason has expired.
A verified sender on the right channel
Set up and approved under your business, with message formats registered where the channel requires it. It takes the longest, and most companies do not know they need it.
The system connected to your CRM
Which pipeline it works, which stages it must never touch, how long an account stays quiet before it counts. Configured with you, changeable any time.
The approval queue and the operator view
Every message waits for a yes for as long as you want. Run history, every reply and the settings in one place. Nobody on your team has to open it.
Rep alerts and a line they can talk to
Each rep hears the moment one of their accounts comes back, with the number and a link to the deal. They can message Madara to ask what is in their queue.
Opt-outs, logging and an audit trail
Every stop request honoured permanently. Every message, reply and handover timestamped, so you can always answer what was said to someone and when.
Us running it, every day
It runs twice a day, we watch it, fix it when it breaks and rewrite the sequences as we learn what your buyers answer. Every month: what went out, what came back, what reached a rep, and what is in pipeline because of it.
Ronalds wrote Madara and sets up every client
I am Ronalds Palacis. I run Klyiro from Ventspils, Latvia.
Madara started with a client problem: a company had around a hundred and fifty people who had said in writing they were interested in selling, and nothing traceable had happened with any of them. Seven salespeople with full calendars cannot also work two thousand old records, and none of their software was going to do it.
So I built the system that does. It went live in June 2026 and has since worked 3,133 accounts nobody had touched.
I write the code and run the setup for every client myself. When something breaks, you message the person who built it, not a support queue.
Found in a real account
A hundred and fifty warm leads that had gone nowhere, in a company doing nothing wrong.
Written, not configured
From the CRM connection to the reply classifier. Not assembled out of somebody else's platform.
Installed personally
You deal with Ronalds, not an account manager who has never opened the code.
It is Ronalds on the call, walking you through the system he wrote. You connect nothing and prepare nothing.
You need
A contact list with a purchase history, and one person who can take a call when a hot account comes back. That is the whole requirement on your side.
Not for
A cold list you bought. Madara works accounts that already know you. Without a prior relationship the rates above do not transfer, and we will say so on the call.
How it actually works
Fifteen steps, from a record nobody has opened in a year to a rep on a call. This is the whole thing.
Find the right account
Nothing is written until we know who is worth writing to.
- 01
Connect to your CRM. Pipedrive, HubSpot, Salesforce, or the spreadsheet you have been meaning to replace.
- 02
Find everyone who has gone quiet. No activity in thirty days or more, in the pipeline and stages you choose.
- 03
Take out the ones who should be left alone. Dead-end stages, and anyone already contacted inside your dedup window.
- 04
Pull the context that makes a message specific. What they bought, the details on the deal, and the short brief your rep wrote for it.
Pick the channel, write the message
The channel is decided with you, not a default.
- 05
Work out where your customers answer. WhatsApp, SMS or email, decided on who they are, where they are and what they have answered before. WhatsApp is what our accounts run on today.
- 06
Draft one message per account, from that account's own record. Not a template with a name dropped in.
- 07
Check it against your rules. No prices, no claims you have not made, no apologising. A message that breaks one rewrites itself, up to three times, before a person sees it.
- 08
Queue it for approval. You see every message before it sends. For the first month that is every single one, and you can keep it that way.
Handle the reply
Where most sales follow-up falls over.
- 09
Read the reply and work out what they meant. Interested, a real question, not interested, wrong number, or stop. Judged on what they wrote, not on keywords.
- 10
Answer the real questions. Directly, in their language, aiming at a call in the diary.
- 11
Write it back into your CRM. Activity logged against the deal, and the deal reassigned to the rep who owns the relationship.
- 12
Tell that rep. A message with the name, the number and the link to the deal, while the interest is warm.
Keep it running
The part that is a service, not software.
- 13
Follow up on the ones who go quiet again, on a schedule, without anybody on your team having to remember.
- 14
Your reps can message it. What is in my queue, hand that one to Signe. It confirms before it changes anything.
- 15
Honour every stop request permanently. Immediately, automatically, and across every future campaign.
Fifteen steps is a lot to take on someone's word. On the call we open Madara and run them in front of you.
Running inside four weeks
Two weeks to read the list and build it, two weeks to test it on real accounts and hand it to your team. You are involved in the first week and the fourth.
What it costs
A one-time setup, a monthly base from €500, and a share of the deals it brings in. If month one does not clear the threshold we agree, the base comes back to you.
Exact terms depend on the size of your list. We work them out on the call, in writing.
That is four weeks of your calendar. This is twenty minutes of it, free, with nothing connected to your CRM first.
What people ask first
These come up on nearly every call.
How we count
Every figure on this page is read from a live production database on a stated date. Here is what each one counts.
Every rate is a floor
5,002 of those 6,183 people are still inside the follow-up cycle and have not answered yet. We divide by all of them anyway.
“Qualified” means a person was asked to pick it up
The contact asked for a call, asked about price, or asked a real question. Not an open, not a click. 274 accounts reached a named salesperson.
Pipeline is the client's own deal values
Taken from the figures already in their CRM, not our estimate. We report the pipeline the system created and do not multiply it by anything.
€30,000 in closing, from an account that had gone quiet
Madara found it, wrote to it and handed it to a named rep with the thread attached. Behind it sits €1,459,400 of qualified pipeline off the same run.
All figures read from the production database on 6 October 2026.
See the whole thing running
Twenty minutes, free. We open Madara, not your CRM: the approval queue, the messages it wrote, the replies it read and what reached a rep. If it is wrong for your list, we say so on the call.
- You approve every message
- Base refunded if month one misses
- No software for your team to learn
Vilhelms Purvītis, Spring Waters, c. 1910